People you trust.
Advice that works.

Sentry is one of Australia's leading financial advice licensees, respected for its people, performance, and partnerships.

Our Solutions About Sentry

People you trust.
Advice that works.

Welcome to Sentry Advice

Sentry is one of Australia's leading financial advice licensees, respected for its people, performance, and partnerships.


Our Solutions

Sentry Adviser Solutions

Download our new digital handbook

18 reasons to join Sentry Advice

We think that we've built a great licensee and home for advisers. But we would say that. Advisers choose licensees for a variety of reasons, often more than one. This book outlines a long list of reasons that in aggregate we think are great reasons to join us at Sentry Advice.

Do you want better value from your licensee? Download our book today.

Download
Sentry eBook

The First Choice for Advice Businesses

Established in 2005, Sentry is the trusted choice for advice practices seeking a licensee with the experience, reputation, and scale to support long-term success.

As a wholly-owned subsidiary of ASX-listed WT Financial Group Limited (ASX: WTL), Sentry is part of one of Australia’s most respected financial services groups. When you join Sentry, you become part of a network that supports more than 400 independently owned advice practices across the country — from single-adviser firms to large, multi-office operations.

Together, our network services more than 100,000 clients, with over $16 billion in assets under advice. We manage more than $360 million in annual in-force personal insurance premiums and generate around $25 million in new insurance premium sales each year.

Beyond a Licensee.
Sentry is a True Practice Partner.

Sentry provides the licensing, infrastructure, and practice development support to empower financial advisers to deliver tailored investment, risk management, and insurance advice.

At Sentry, we back our advisers with the scale and resources of one of Australia’s most respected licensees. We offer comprehensive support across education and training, compliance and risk management, revenue and remuneration systems, and technology solutions — giving advice practices the tools they need to thrive.

We also deliver a range of practice management programs and strategic initiatives — tailored to the unique needs of each business. Our focus is on helping you optimise your current capabilities while modernising operations to support sustainable growth.

Talk to us about how you can join Sentry and take your advice business to the next level.

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