People you trust.
Advice that works.

Sentry is one of Australia’s leading financial services companies, respected for its people, performance, and partnerships.

Our Solutions About Sentry

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18 reasons to join Sentry Advice

We think that we’ve built a great licensee and home for advisers. But we would say that. Advisers choose licensees for a variety of reasons, often more than one. This book outlines a long list of reasons that in aggregate we think are great reasons to join us at Sentry Advice.
Do you want better value from your licensee? Download our book today.

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The first choice for advice businesses.

Established in 2005, Sentry is the first choice for advice practices looking for an experienced and respected licensee.

As a wholly-owned subsidiary of ASX-listed WT Financial Group Limited (ASX: WTL) when you join Sentry, you’ll be joining a group that supports more than 400 independently-owned financial advice practices across Australia – from single-adviser practices to large-scale multi-disciplinary multi-office corporatised operations.

Our network collectively deals with more than 100,000 clients – and have in excess of $16Bn of assets under advice; annual in-force personal insurance premiums of more than $360M; and new insurance premium sales for circa $25M annually.

AFSL Licensing Solutions.

Our Aspire partner program provides a comprehensive range of licensing solutions including retail, wholesale and MDA authorisations – with your choice of a at a fixed monthly fee or partial revenue share structure to suit your practice.

Sentry has the scale and resources to support advice practices across education & training, compliance and risk management, revenue and remuneration systems, and technology support and solutions.

And we offer a range of practice management programs and initiatives, each able to be implemented at a tailored and granular level within individual practices. With a focus on optimising present capabilities, while modernising operations to ensure future viability and growth – Sentry can add value to any practice.

Talk to us about how you can join the Sentry team.

People you trust.Advice that works.